Nokias transition from diversification to specialization 18651998 before 1992, nokia adopted the business tactic that was highly crossindustry and diversified, and had 34 subsidiaries in 10 different industries and 108 areas. In this division the chief financial officer cfo of motorola rick simonson was appointed. The political factors relates to the factors which the government also affects such as government instability or rules and regulations which the business must follow. Analysis of the reasons for nokia s decline nokia had a long history of manufacturing mobile phone, and not only its manufacturing standard but also its management leadership reached a fairly high level.
See appendices 4 to analysis of product cycle, we use nokia n95 model and us as a place. Pest analysis of nokia and motorola case study template. In my earlier post i gave a detailed discussion of nokia s management, marketing, production, company profile and corporates social responsibility. The phases included in change management process are preparing for change. Pestle analysis analysis of political, economic, social, technological, legal, and environmental factors, which the company cannot control but have an impact on business. The ceo of nokia ollipekka allasvuo said that from 2001 to 2004, rick simonson has remained as cfo. The remote environment of nokia will be seen through the pestle analysis. Pest analysis in strategic human resources planning hamid.
The acronym pest, breaks down into four different components used for assessment. This analysis can be used to evaluate the position of their business. Pestel analysis briefly describe about external factor. Pest analysis the market environment is a marketing term and it refers to all of the forces outside of marketing that affect marketing managements ability to build and maintain successful relationships with target customers. The activity of studying the implications of theses transformations and adjusting the way that organizations reply to them is known as business strategy. A brief examination of the political, economic, socialcultural, technological, legal and environmental, or pestle, conditions affecting nokia can give us a glimpse of the companys potential future political factors affecting nokia.
Pest analysis of nokia business teacher disclaimer. Pest analysis for nokia essay example bla bla writing. Nokia operating on global level must abide to ground rules and regulation in different markets of host countries around the world. It is vital for nokia s operation because different nations with their respective government have different politicallegal platforms respectively. Pest analysis corresponds to the political, economic, social and technological factors responsible for making any changes to the business. Nokia is the finland based mobile phone manufacturing company, which created new dimensions in the mobile phone technology.
This company has introduced such products, which were able to high speed internet and they provide online gaming and multimedia functions. In this paper i will discuss about the swot and pestel analysis of nokia. I chose to write about nokia, the world leaders in mobile telecommunications. Nokia is one of the leading mobile phone manufacturers in the world today. Political nokia is a finnish multinational communications company. Nokias success continues with nokia 6650, the companys first 3g mobile telephone and the start of new era in mobile gaming with the first ngage device in the 2003. All wireless options work as advertised, including all the web options. Nokia has disrupted into various industries before becoming a telecommunications giant from making rubber boots, car tyres, generated electricity, even manufactured tvs.
In 2005, nokia introduced the famous nseries and immediately sold a large number of phones. In this section the swot and pstel analysis will done to show nokias competitive position against. Analysis of nokias decline from marketing perspective. While this is the case, there are factors, beyond nokia s control, which affect its performance. Chilling effect in a legal context, a chilling effect is the inhibition or discouragement of the legitimate exercise of natural and legal rights by the threat of legal. Pestel analysis of mobile phone manufacturer nokia.
October 8, 2018 october 12, 2017 by abhijeet pratap lg pestel analysis. The swot analysis known as swot matrix is a planning method used to evaluate the strengths and weaknesses of soraya biorepair natural cosmetics with opportunities and threats of the industry of. Download as docx, pdf, txt or read online from scribd. To see this we can analysis product life cycle of nokia. Analysis of microsoft corporation research and markets. Dulal chandra pattak assistant manager prime bank limited, bangladesh contract. Nokia corporation pestel analysis is a strategic tool to analyze the macro environment of the organization. Sep 22, 2014 after discussing the internal factors of swot analysis of nokia, lets shift our focus towards external factors. In 2006, ollipekka kallasvuo became the new president and ceo of nokia. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals. International strategies of samsung in vietnam 21 b.
Pest analysis identifies the political, economic, social and technological factors that of which directly affect a company. Porters five forces analysis of nokiaporter analysis. A swot analysis isnt a pestel analysis, although they often go hand in hand when trying to check an organizations current position. Jun 12, 2017 nokia is one of the largest manufacturers of cell phones in the world. Political factors politicallegal environment are usually considered as one because they. Swot analysis of nokia nokia swot analysis and relaunch. Change is an adjustment, another start to the unknown, forcing us to leave familiarity and comfort and the ease to which we live our lives by the same, often monotonous cycle. Strategic analysis of nokia corporation the writepass journal. The microsoftnokia deal is a winwin situation for both companies.
Essay about pestel analysis of mobile phones 2416 words. Pest analysis nokia 2357 words 10 pages pest analysis the market environment is a marketing term and it refers to all of the forces outside of marketing that affect marketing managements ability to build and maintain successful relationships with target customers. Politicallegal environment are usually considered as one because they are enforced by the nations government. Here it should be noted that there is no best set of matching external and internal factors due to which analysis becomes difficult. Pestle analysis of nokia nokia android operating system scribd. Introduction after conducting a porters 5 forces model on nokia, i felt a pestle analysis would analyse the macro environment of nokia. This company has introduced such products, which were able to high speed. It is now recognised by marketing professionals that in the. It was found in finland over 140 years ago and is currently operating in 120 countries worldwide. Macroenvironment analysis focusing on pest analysis. These forces are present in the external environment of the. Analysis of strategic issues of samsung in vietnam 21 a. The company is well known for the manufacture of telecommunication products along with converging the communication industry and internet industries. Essay about pestel analysis of mobile phones 2416 words 10 pages pestel analysis pestel analysis stands for political, economic, social, technological, environmental, and legal analysis and describes a framework of macroenvironmental factors used in the environmental scanning component of strategic management.
Porter five forces analysis is a strategic management tool to analyze industry. And during its strategic transformation nokia developed. Dec 08, 2012 nokia separated its entities which are mobile phone division and the division for smart phone. Product life cycle is the graph, shows product from introductory to decline stage of product and also explain the measure to control that situation.
Pest analysis of nokia pest analysis identifies the political, economic, social, technological, environmental, and legal factors that of which directly affect a company. A financial analysis of microsoft corporation is presented in the report which includes a ratio analysis, basic profit and loss analysis, presentation of the company balance sheet, and much more. It is a leading global brand in consumer electronics, home appliances and mobile communications. Nokia corporation participates in the production of cell phones and portable system gear, and in the procurement of related arrangements and administrations around the world.
Mobile phones, multimedia, enterprise solutions, and networks. The additional letters acronym pest to create pestle. An investigation into nokia microsoft strategic alliance. A critical analysis of internal and external environment of apple inc usman ali khan faculty of management sciences, qurtuba university, peshawar, pakistan. Pest analysis is a powerful and widely used tool for understanding strategic risk. A presentation on the company analysis outlining the pricing strategy, branding, pest and swot analysis by s. The microsoft nokia deal is a winwin situation for both companies. Any opinions, findings, conclusions or recommendations expressed in this material are those of the author and do not necessarily reflect the views of businessteacher. Pest analysis of indian futures market chapter overview the goal of this chapter is to explore the opportunities and challenges with respect to futures trading in india. The present complex world require as far as is feasible, it consider impact of important factors related to organizations in strategic planning. Pest analysis completely evaluates the macro environment for nokia. Opportunities to expand the range of products and their prices. Macro environment reflects those factors that are in direct control of the business. Doc microsoft pest and industry analysis ahpang95 ling.
Nokia pestle analysis, swot analysis, five forces, marketing mix. There is no doubt, that with the invention of the telephone, telecommunication has become one of the essential innovations of human being since the 19th century, and at the present time, companies which support worldwide dialogue as premier leaders are the celluler phone manufacturers. It will provide an overview that will elaborate discussion around the companys strategy and situation. Discuss pest analysis on nokia within the principles of management p. These are all the external forces that are out of nokias control but have a significant effect on how the company operates and the strategic decision they make. Prioritization of the issues in a pestel and swot is typically quick and may need to be refined when dealing with a really complex challenge. Jan 31, 2019 the swot analysis of nokia discusses the strengths, weaknesses, opportunities and the threats of the mobile handset manufacturer nokia.
Oct 28, 2015 the troubles affecting nokia arise from a radical transformation in its business environment. Although, still one of the market leaders in the mobile phones and smartphones industry, recent competition has decreased the market share of nokia. C documents and settings harry lumsden application data. This is not an example of the work produced by our essay writing service. Doc strategic management nokia strategy report taner bulut. Not many people can adapt to it, even though most would admit they can and will. This segment offers mobile phones and devices based on gsmedge, 3gwcdma, and cdma cellular technologies. It spans a brief introduction of futures trading in india and the present scenario of political, economic, social and technological factors in.
Nokia a multinational telecommunication company is headquartered in keilaniemi, espoo and it was founded in 1865. Nokia produce mobile electronic devices, mainly mobile phones. Pest analysis of nokia corporation analysis brook writers. Lg electronics is a south korean multinational company with its headquarters in seoul and a part of the lg group. Political factors politicallegal environment are usually considered as one because they are enforced by the nations government. While this is the case, there are factors, beyond nokias control, which affect its performance. Pest analysis is a convenient method for organizing market research into a cohesive format. The deal possesses great opportunity if both utilize resources in a proper way. Todays organizations find themselves operating in an environment that is changing faster than ever before. The first political decision which have chances to affect nokia in the uk is the rate of tax. Nokia will need to radically alter its business model simply to survive. A brief examination of the political, economic, socialcultural, technological, legal and environmental, or pestle, conditions affecting nokia can give us a glimpse of the companys potential future. Over the past 150 years, nokia has evolved from a small paper mill in southwestern finland to a global telecommunications leader connecting over 1.
How the pestle analysis can be used in conjunction with other strategy tools. Pestle analysis of nokia free download as word doc. A complete and comprehensive analysis of microsoft corporation, the worlds leading computer software company, includes an overview of the computer software industry in the united states, a pest framework analysis of the us software industry, and then moves on to analyzing the company itself. To understand these factors, this essay gives an indepth analysis of the companys pestel. Pestle analysis for nokia corporation 1918 words bartleby. The organization has four primary business capacities or portions. This pestel analysis was produced by one of our expert business writers, as a learning aid to help you with your studies. Pestle analysis of nokia points out challenges in an altered mobile phone market. Swot analysis of nokia pestle analysis business and. M forums, part of the publish upload project or download reference project category. When nokia was in the situation of full loss in 1992, the com. After discussing the internal factors of swot analysis of nokia, lets shift our focus towards external factors. The swot analysis of nokia discusses the strengths, weaknesses, opportunities and the threats of the mobile handset manufacturer nokia.
Pest, and porters five forces analysis were used in order to identify the strengths and weaknesses of apple and the available threats and opportunities in the competitive market. I needed to write about something even if i did not have a passion for it. Issue 3 sept 2004 page 1 pest analysis a pest analysis examines the political, economic, social and technological environments that affect industries and companies. The results of a pestel analysis would then be very useful in filling opportunities and threats in a swot analysis, which brings us to this. Apr 24, 2016 nokia is the finland based mobile phone manufacturing company, which created new dimensions in the mobile phone technology.
Microsofts acquisition of nokia did not prove to be highly favorable. Political factors play a significant role in determining the factors that can impact nokia corporations long term profitability in a certain country or market. Till date nokia is remembered with fondness because it was the first mobile phone for many people and it was very user friendly. A swot framework analysis of microsoft corporation completes this indepth company analysis. Here is a pestel analysis of microsoft that presents how these forces are affecting its business and what will be the impact on its short and long term future. Political factors the first political decision which have chances to affect nokia in the uk is. Variants developed on the pest framework also include. This has the ability to affect both the primary line of. Before making any change the company should discuss the matter under consideration with stakeholders, collect information, analyze factors for change and then make decision after taking careful consideration of these factors. The troubles affecting nokia arise from a radical transformation in its business environment. Mar 30, 2020 in my earlier post i gave a detailed discussion of nokias management, marketing, production, company profile and corporates social responsibility.
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